Aligning Sales & Marketing to Drive Measurable Growth
I assist growth-focused organizations build marketing strategies grounded in accountability, aligned to sales, and translated into tactical execution plans.
- Strategy
- Alignment
- Execution
- Results
20+ years across B2B, Financial Services, Technology & EdTech
Where is growth leaking?
Take the RevShift™ Growth Diagnostic — about 8 minutes across all 6 stages.
Common Client Challenges
What I Help Solve
From disconnected strategy to unclear ownership — these are the problems growth-stage and enterprise organizations face most.
Sales & marketing misalignment
Disconnected strategy & execution
Marketing operations inefficiencies
Demand generation & ABM programs
Cross-functional collaboration gaps
Unclear priorities & accountability
Growth plans without execution
Pipeline strategy & enablement
RevShift™ Methodology
Turn Alignment into Revenue.
Driving Growth. Building Trust. Delivering Results.
- 01
Diagnose
Clarity on where growth is leaking.
- 02
Align
One direction. One team.
- 03
Build
A system, not a deck.
- 04
Activate
Teams move in sync.
- 05
Measure
Smarter investments.
- 06
Scale
Enduring momentum.
Results
- $0 → $30M
- ARR scaled for a SaaS company, 7.5M users across 100+ countries
- 45%
- Improvement in marketing performance through operational efficiency
- $1M
- Pipeline generated in 6 months through aligned GTM execution
- 3 Regions
- Global leadership across North America, EMEA, and APAC
Services
What Clients Can Expect
A clear methodology, a strategic point of view, and a tactical roadmap that creates clarity, builds momentum, and supports sustainable growth.
A clear growth methodology
A proven approach that connects strategy, alignment, and execution for measurable impact.
Strategic guidance, practically applied
Insightful, practical guidance grounded in deep experience and industry best practices.
A tactical, accountable execution plan
Defined ownership and milestones so priorities stay visible and nothing stalls.
A true collaborative partner
Hands-on, invested, and in it with your team — not advising from the sidelines.
Client Perspectives
What Others Say
Lynn brought immediate clarity to our sales and marketing alignment — within weeks we had a shared strategy and measurable goals for the first time.
She doesn't advise from the sidelines. Lynn is in it with you — executing, problem-solving, and driving results alongside the team every step of the way.
Senior Marketing Advisor. Growth Strategist. Fractional CGMO.
About Lynn Walker
With 20+ years of experience across startups, growth-stage companies, and enterprise organizations, I bring a blend of strategic leadership and hands-on execution across enterprise marketing, demand generation, ABM, marketing operations, team leadership, and cross-functional alignment.
I lead with transparency and a strong sense of ownership. I work hard, move with urgency, and don't sit on the sidelines — if something needs to get done, I'm in it with the team. Results matter. Egos don't.
I believe the best work happens when marketing and sales are truly aligned, focused on the same goal, and accountable for outcomes.
Let's Connect
Ready to Build Your Growth Strategy?
Schedule a conversation to discuss your challenges and explore how we might work together.